What drives café customers to spread eWOM? : examining self-relevant value, quality value, and opinion leadership
DongHee Kim, SooCheong (Shawn) Jang and Howard Adler
| Year of publication: |
2015
|
|---|---|
| Authors: | Kim, DongHee ; Jang, Soocheong (Shawn) ; Adler, Howard |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 27.2015, 2, p. 261-282
|
| Subject: | Conspicuous consumption | Café service quality | Electronic word-of-mouth | Opinion leadership | Reflected appraisal of self | Self-image congruency | Dienstleistungsqualität | Service quality | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Führungsstil | Leadership style | Meinung | Opinion | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011300091