What drives café customers to spread eWOM? : examining self-relevant value, quality value, and opinion leadership
Year of publication: |
2015
|
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Authors: | Kim, DongHee ; Jang, Soocheong ; Adler, Howard |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 27.2015, 2, p. 261-282
|
Subject: | Conspicuous consumption | Café service quality | Electronic word-of-mouth | Opinion leadership | Reflected appraisal of self | Self-image congruency | Dienstleistungsqualität | Service quality | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Führungsstil | Leadership style |
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