What drives preference for the compromise option? : disentangling position-based versus attribute-based effects
Jungkeun Kim, Mark T. Spence, Harmen Oppewal, Jongwon Park, Roger Marshall
| Year of publication: |
2022
|
|---|---|
| Authors: | Kim, Jungkeun ; Spence, Mark T. ; Oppewal, Harmen ; Park, Jongwon ; Marshall, Roger |
| Subject: | compromise effect | extremeness aversion | field study | middle position | position effect | time pressure | Präferenztheorie | Theory of preferences | Feldforschung | Field research | Experiment | Konsumentenverhalten | Consumer behaviour | Risikoaversion | Risk aversion | Zahlungsbereitschaftsanalyse | Willingness to pay | Zeit | Time |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21720 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013465152