What drives product-service intgration? : an abductive study of decision-makers' motives and value strategies
Year of publication: |
2020
|
---|---|
Authors: | Coreynen, Wim ; Vanderstraeten, Johanna ; Witteloostuijn, Arjen van ; Cannaerts, Nele ; Loots, Ellen ; Slabbinck, Hendrik |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 117.2020, p. 189-200
|
Subject: | Microfoundations | Servitization | Motives | Value strategies | Small firms | Abduction | Strategisches Management | Strategic management | KMU | SME | Motivation |
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