What executives can learn from U2 : an exploratory study
Francis Petit
| Year of publication: |
2010
|
|---|---|
| Authors: | Petit, Francis |
| Published in: |
Review of business & finance case studies : RBFCS. - Hilo, Hawaii : IBFR, ISSN 2150-3338, ZDB-ID 2587538-3. - Vol. 1.2010, 1, p. 37-43
|
| Subject: | U2 | Management | Markenführung | Brand management | Erfolgsfaktor | Success factor | Künstler | Artists | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008824884