What explains managers’ escalating behaviors in a failing NPD project? The impact of managerial perceptions of opportunities and threats in a stage-gate process
Year of publication: |
2020
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Authors: | Yang, Miles M. ; Chen, Wansi ; Wang, Yue |
Published in: |
Journal of Small Business Management. - Informa UK Limited, ISSN 1540-627X, ZDB-ID 2046010-7. - 2020 (05.03.), p. 1-39
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Publisher: |
Informa UK Limited |
Saved in:
Online Resource
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