What factors determine the fans' willingness to pay for bundesliga tickets? : an analysis of ticket sales in the secondary market using data from ebay.de
Year of publication: |
2015
|
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Authors: | Kemper, Christoph J. ; Breuer, Christoph |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 24.2015, 3, p. 142-158
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Subject: | Sportveranstaltung | Sport event | Fußball | Football | Preisdifferenzierung | Price discrimination | Zahlungsbereitschaftsanalyse | Willingness to pay | Internet-Auktion | Online auction | Deutschland | Germany | 2013-2014 |
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