What forms of the bancassurance alliance model is customers' preference?
Year of publication: |
2008
|
---|---|
Authors: | Wu, Cheng‐Ru ; Lin, Chin‐Tsai ; Lin, Yu‐Fan |
Published in: |
Journal of Modelling in Management. - Emerald Group Publishing Limited, ISSN 1746-5672, ZDB-ID 2243983-3. - Vol. 3.2008, 3, p. 207-219
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Banks | Insurance companies | Strategic alliances | Decision making | Supply chain management | Taiwan |
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