What happened to provocation in Science and Technology Studies?

Science and technology studies (STS) is an important and often controversial interdisciplinary field which has proved to be provocative and influential. But has its institutionalization and influence occurred at the expense of some of its provocative power? This paper considers the fate of provocative ideas associated with STS as they become appropriated and transformed by new social institutions and audiences. It aims to sketch a preliminary framework for analysing the social dynamics of the persistence and/or attenuation of its ideas and impacts. The argument reviews the main early aspirations and targets of STS. It suggests that changing emphases in STS can be understood as responses to successive versions of the principle of symmetry. It argues that the continual renewal and recruitment of audiences for STS is central to sustaining its capacity for provocation.