What If Your Dentist Looked Like Tom Cruise? Applying the Match-Up Hypothesis to a Service Encounter
| Year of publication: |
2002
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|---|---|
| Authors: | Koernig, Stephen K. ; Page, Albert L. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 19.2002, 1, p. 91-110
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