What influences the behavior intention of movie theater customers? : comparing linear and nonlinear points of view
Gerson Tontini and Vânia Montibeler Krause, Luiz Fernando da Silva, Fabiana Rúbia Vieira, Thiago Santos and Josmar Andrade
| Year of publication: |
2022
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|---|---|
| Authors: | Tontini, Gerson ; Krause, Vânia Montibeler ; Silva, Luiz Fernando da ; Vieira, Fabiana Rúbia ; Santos, Thiago ; Andrade, Josmar |
| Subject: | Customer behavior intention | Movie theater | Penalty–reward contrast analysis | Konsumentenverhalten | Consumer behaviour | Kino | Movie theatre | Filmwirtschaft | Film industry | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJQSS-09-2021-0132 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013454250