What is a retail brand : a systematic review of terms and definitions
Shaoyuan Chen, Pengji Wang and Jacob Wood
| Year of publication: |
2023
|
|---|---|
| Authors: | Chen, Shaoyuan ; Wang, Pengji ; Wood, Jacob |
| Subject: | Content analysis | Private label | Retail brand | Retailer brand | Semantic analysis | Store brand | Markenführung | Brand management | Handelsmarke | Einzelhandel | Retail trade | Markenartikel | Brand | Bibliometrie | Bibliometrics | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-06-2022-0187 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014281096