What is being exchanged? : framing the logic of value creation in financial services
Pekka Puustinen; Hannu Saarijävi; Peter Maas
| Year of publication: |
2014
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|---|---|
| Authors: | Puustinen, Pekka ; Saarijävi, Hannu ; Maas, Peter |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 19.2014, 1, p. 43-51
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| Subject: | value | customer service management | insurance | banking | Finanzdienstleistung | Financial services | Betriebliche Wertschöpfung | Value creation | Kundenservice | Customer service | Bank | Kundenwert | Customer value | Theorie | Theory | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010497787