"What Is It?" Categorization Flexibility and Consumers' Responses to Really New Products
| Year of publication: |
2001
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|---|---|
| Authors: | Moreau, C.Page ; Markman, Arthur B. ; Lehmann, Donald R. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 27.2001, 4, p. 489-498
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