What is rivalry? : old and new approaches to specifying rivalry in demand estimations of spectator sports
Year of publication: |
December 2017
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Authors: | Tyler, B. David ; Morehead, Craig A. ; Cobbs, Joe ; DeSchriver, Timothy D. |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 26.2017, 4, p. 204-222
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Subject: | attendance | MLS | NHL | demand | derby | rivalry | Sport | Sports | Konsumentenverhalten | Consumer behaviour | Nachfrage | Demand | Wettbewerb | Competition | Profisport | Professional sports | Theorie | Theory | Sportveranstaltung | Sport event |
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