What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets
| Year of publication: |
2008
|
|---|---|
| Authors: | Okazaki, Shintaro ; Taylor, Charles R. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 61.2008, 1, p. 4-12
|
| Publisher: |
Elsevier |