What is the customer worth? : Customer value analyses in relationship marketing on the basis of car buyers
by Jens Cornelsen
| Year of publication: |
2003
|
|---|---|
| Authors: | Cornelsen, Jens |
| Published in: |
Yearbook of marketing and consumer research. - Berlin : Duncker & Humblot, ISSN 1612-9814, ZDB-ID 2136531-3. - Vol. 1.2003, p. 27-46
|
| Subject: | Kfz-Markt | Automotive market | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Deutschland | Germany | Kundenwert | Customer value |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001947638