What is the role of consideration sets in choice modeling?
| Year of publication: |
1995
|
|---|---|
| Authors: | Horowitz, J.L. ; Louviere, J.J. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 12.1995, 1, p. 39-54
|