What is the role of T.E.A concept between positive recommendation and behavioural intention to purchase in social media?

Phyo Min Tun

Year of publication:	2022
Authors:	Phyo Min Tun
Published in:	The South East Asian journal of management. - [Jawa Barat] : Management Research Center (MRC), ISSN 2355-6641, ZDB-ID 3071129-0. - Vol. 16.2022, 2, Art.-No. 2, p. 26-50
Subject:	positive recommendation \| purchase intention \| social media \| online shopping \| Social Web \| Social web \| Online-Handel \| Online retailing \| Konsumentenverhalten \| Consumer behaviour \| Personalisierung \| Personalization \| Online-Marketing \| Internet marketing \| Kaufentscheidung \| Purchase decision \| Virales Marketing \| Viral marketing

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