What makes commercial Web pages popular? An empirical investigation of Web page effectiveness
| Year of publication: |
1998
|
|---|---|
| Authors: | Dholakia, Utpal M. ; Rego, Lopo L. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 32.1998, 7-8, p. 724-736
|