What makes deal-of-the-day promotions really effective? : the interplay of discount and time constraint with product type
Maik Eisenbeiss, Robert Wilken, Bernd Skiera, Markus Cornelissen
| Year of publication: |
2015
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|---|---|
| Authors: | Eisenbeiß, Maik ; Wilkinson, Robert ; Skiera, Bernd ; Cornelißen, Markus |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 32.2015, 4, p. 387-397
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| Subject: | Deal-of-the-day | Price promotions | Time constraint | Discount level | Promotional effectiveness | Verkaufsförderung | Sales promotion | Theorie | Theory | Niedrigpreisstrategie | Low-cost strategy | Rabatt | Rebate | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2015.05.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011428880