What makes Facebook brand posts engaging? : a content analysis of Facebook brand post text that increases shares, likes, and comments to influence organic viral reach
Keith A. Quesenberry and Michael K. Coolsen
| Year of publication: |
2019
|
|---|---|
| Authors: | Quesenberry, Keith A. ; Coolsen, Michael K. |
| Subject: | Social Web | Social web | Markenführung | Brand management | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10641734.2018.1503113 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012243129