What makes online reviews helpful? A diagnosticity-adoption framework to explain informational and normative influences in e-WOM

Consumers are increasingly using online consumer reviews (OCRs) to learn about product quality. It is thus paramount for marketers to understand what makes OCRs helpful to consumers and how this evaluation affects their decisions. Dual-process theory has been adopted in this study to investigate the informational and normative predictors of information diagnosticity and its links with consumers' information adoption.

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Year of publication:	2015
Authors:	Filieri, Raffaele
Published in:	Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 68.2015, 6, p. 1261-1270
Publisher:	Elsevier
Subject:	Electronic word of mouth \| Online consumer reviews \| User-generated content \| Dual-process theory \| Information diagnosticity \| Information adoption

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Type of publication:	Article
Source:	RePEc - Research Papers in Economics

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