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What makes people seal the green power deal? : customer segmentation based on choice experiment in Germany

Andrea Tabi; Stefanie Lena Hille; Rolf Wüstenhagen
Year of publication:
2014
Authors: Tabi, Andrea ; Hille, Stefanie Lena ; Wüstenhagen, Rolf
Published in:
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics. - Amsterdam [u.a.] : Elsevier, ISSN 0921-8009, ZDB-ID 1002942-4. - Vol. 107.2014, p. 206-215
Subject: Market segmentation | Choice-based conjoint analysis | Green electricity | Latent class analysis | Conjoint-Analyse | Conjoint analysis | Marktsegmentierung | Deutschland | Germany | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Erneuerbare Energie | Renewable energy | Zahlungsbereitschaftsanalyse | Willingness to pay | Öko-Marketing | Green marketing
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