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What makes viewers engage in live streaming shopping during and after the pandemic : an affordance perspective

Ping Li, Seoyoun Lee, Kyung Young Lee, Sung-Byung Yang, Younghoon Chang
Year of publication:
2023
Authors: Li, Ping ; Lee, Seoyoun ; Lee, Kyung Young ; Yang, Sung-Byung ; Chang, Younghoon
Subject: Affordance theory | Continuance intention | During and after the pandemic | Emotional attachment to the streamer | Live streaming shopping | Streamers' expertise | Coronavirus | Konsumentenverhalten | Consumer behaviour | Epidemie | Epidemic
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