What matters most in advertising campaigns? : the relative effect of media expenditure and message content strategy
Bas van den Putte
| Year of publication: |
2009
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|---|---|
| Authors: | Putte, Bas van den |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 28.2009, 4, p. 669-690
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| Subject: | Werbeplanung | Advertising planning | Werbung | Advertising | Ausgaben | Expenditure |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003887899