What prompts firms to choose between business and geographic segments as a primary segment?
| Year of publication: |
2010
|
|---|---|
| Authors: | Castanheira, Nuno ; Rodrigues, Lúcia Lima ; Craig, Russell |
| Published in: |
Managerial auditing journal. - Bradford : Emerald, ISSN 0268-6902, ZDB-ID 1138623x. - Vol. 25.2010, 1 (1.1.), p. 17-32
|