What reduces product uncertainty in live streaming e-commerce? : from a signal consistency perspective
Xiayu Chen, Junya Shen, Shaobo Wei
| Year of publication: |
2023
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|---|---|
| Authors: | Chen, Xiayu ; Shen, Junya ; Wei, Shaobo |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 74.2023, p. 1-16
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| Subject: | Live streaming e-commerce | Signal consistency | Product uncertainty | Purchase intention | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Online-Handel | Online retailing | Signalling | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103441 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014364505