What's in a name? : Advertising and the concept of brands
John Philip Jones and Jan S. Slater
| Year of publication: |
2003 ; 2. ed.
|
|---|---|
| Authors: | Jones, John Philip ; Slater, Jan S. |
| Publisher: |
Armonk, NY [u.a.] : Sharpe |
| Subject: | Werbung | Warenzeichen | Markenartikel |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 308 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7656-0973-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004772799