What’s in a name? : examining the effect of phonetic fit between spokesperson name and product attributes on source credibility
Stacey Baxter; Jasmina Ilicic; Alicia Kulczynski
| Year of publication: |
2015
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|---|---|
| Authors: | Baxter, Stacey ; Ilicic, Jasmina ; Kulczynski, Alicia |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 4, p. 525-534
|
| Subject: | Phonetic symbolism | Congruence | Spokesperson | Source credibility | Attractiveness | Trustworthiness |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011399099