What's Not to Like? Preference Asymmetry in the False Consensus Effect
Year of publication: |
2008
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Authors: | Gershoff, Andrew D. ; Mukherjee, Ashesh ; Mukhopadhyay, Anirban |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 35.2008, 1, p. 119-125
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