What's the value of being different when everyone is? The effects of distinctiveness on performance in homogeneous versus heterogeneous categories
| Year of publication: |
2018
|
|---|---|
| Authors: | Haans, Richard F. J. |
| Published in: |
Strategic Management Journal. - Wiley, ISSN 1097-0266, ZDB-ID 1478912-7. - Vol. 40.2018, 1 (12.11.), p. 3-27
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/smj.2978 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012084955