What's [Yet] to Be Seen? Re-Using Qualitative Data

This paper considers current debates about re-using qualitative research data by reflecting on its implications for the nature of social science knowledge created in this process and the ways in which the disclosure of researchers\' practices are linked with the making of professional academic careers. It examines a research project using two different approaches – a \'virtual\' and a \'classic\' ethnography – to argue that issues concerned with re-use of data depend on the methods employed and the overall processes of investigation. The paper argues for an appreciation of the contexts involved in the generation of research material which takes into account both the development of the study and related fieldwork processes as well as the academic context in which knowledge is produced, particularly those involved in the construction of academic selves and professional careers, which are part of a wider situation bearing upon scientific enquiry.