What sells in Romania : performance or relationships?
Year of publication: |
April-June 2016
|
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Authors: | Mihoc, Florin ; Wilkinson, Timothy J. ; Hinnenkamp, Craig |
Published in: |
Journal of East-West business. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1066-9868, ZDB-ID 1280549-X. - Vol. 22.2016, 2, p. 77-96
|
Subject: | B2B | consultative selling | key accounts | partnership | relationship selling | Romania | B-to-B-Marketing | Business-to-business marketing | Rumänien | Verkauf | Selling | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Unternehmensberatung | Consultancy services |
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