What should we call this color? The influence of color‐naming on consumers' attitude toward the product
| Year of publication: |
2020
|
|---|---|
| Authors: | Chou, Hsuan‐Yi ; Chu, Xing-Yu ; Chiang, Yu‐Han |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 37.2020, 7 (20.03.), p. 942-960
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21351 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012273756