What Should You Do When Your Competitors Send in the Clones?
| Year of publication: |
1994
|
|---|---|
| Authors: | Purohit, Devavrat |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 13.1994, 4, p. 392-411
|