What to diffuse in a gender-specific store? : the effect of male and female perfumes on customer value and behaviour
Lieve Doucé, Wim Janssens, Sara Leroi-Werelds and Sandra Streukens (Campus Diepenbeek, Faculty of Business Economics, Department of Marketing and Strategy, Hasselt University)
| Year of publication: |
May-June 2016
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|---|---|
| Authors: | Doucé, Lieve ; Janssens, Wim ; Leroi-Werelds, Sara ; Streukens, Sandra |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 15.2016, 3, p. 271-280
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| Subject: | Parfüm | Perfume | Kundenwert | Customer value | Geschlechterforschung | Gender studies | Markenimage | Brand image | Zielgruppe | Target group | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.1567 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011508832