What Western marketers can learn from China : think content, not channels or advertising
Year of publication: |
2019
|
---|---|
Authors: | Whitler, Kimberly A. |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 97.2019, 3, p. 74-82
|
Subject: | Internationales Marketing | International marketing | Markenführung | Brand management | China |
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