What would Ashton do : and does it matter? ; new research reveals the power and limits of "influencers"
Year of publication: |
2013
|
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Authors: | Aral, Sinan |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 91.2013, 5, p. 25-27
|
Subject: | Marketingmanagement | Marketing management | Virales Marketing | Viral marketing |
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