Whatever people say I am, that's what I am : social labeling as a social marketing tool
Year of publication: |
2007
|
---|---|
Authors: | Cornelissen, Gert ; Dewitte, Siegfried ; Warlop, Luk ; Yzerbyt, Vincent |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 24.2007, 4, p. 278-288
|
Subject: | Social Marketing | Social marketing | Soziale Werte | Social values | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Marketingmanagement | Marketing management |
-
Whatever people say I am that's what I am : social labeling as a social marketing tool
Cornelissen, Gert, (2007)
-
Whatever People Say I Am That's What I Am : Social Labeling as a Social Marketing Tool
Cornelissen, Gert, (2007)
-
Florence, Emma Shaozhen, (2022)
- More ...
-
Whatever people say I am that's what I am : social labeling as a social marketing tool
Cornelissen, Gert, (2007)
-
Whatever people say I am, that's what I am: Social labeling as a social marketing tool
Cornelissen, Gert, (2007)
-
Whatever People Say I Am That's What I Am : Social Labeling as a Social Marketing Tool
Cornelissen, Gert, (2007)
- More ...