When and how should retailers rationalize the size and duration of price discounts?
Danny Weathers; Scott D. Swain
| Year of publication: |
2015
|
|---|---|
| Authors: | Weathers, Danny ; Swain, Scott D. ; Makienko, Igor |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 12, p. 2610-2618
|
| Subject: | Price promotion | Theory-of-mind | Discount duration | Discount size | Retailer credibility | Rationales | Theorie | Theory | Rabatt | Rebate | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion | Niedrigpreisstrategie | Low-cost strategy | Diskontierung | Discounting | Konsumentenverhalten | Consumer behaviour | Discounter | Discounters | Preismanagement | Pricing strategy | Einzelhandelspreis | Retail price | Preisdifferenzierung | Price discrimination | Glaubwürdigkeit | Credibility |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011399623