When are stockpiled products consumed faster? : A convenience-salience framework of post-purchase consumption incidence and quantity

by P. Chandon and B. Wansink

Year of publication:	2002 ; [Elektronische Ressource], rev. version of 2001/34/MKT
Other Persons:	Chandon, Pierre (contributor) ; Wansink, Brian (contributor)
Institutions:	INSEAD (contributor)
Publisher:	Fontainebleau : INSEAD
Subject:	Konsumentenverhalten \| Consumer behaviour \| Rohstoffversorgung \| Raw material supply \| Theorie \| Theory

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