When are we dynamiccally optimal? A psychological field guide for marketing modelers

Robert J. Meyer & Wesley Hutchinson

Year of publication:	September 2016
Authors:	Meyer, Robert J. ; Hutchinson, J. W.
Published in:	Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 80.2016, 5, p. 20-33
Subject:	empirical strategy \| structural modeling \| dynamic optimization \| decision making \| behavioral economics \| Theorie \| Theory \| Verhaltensökonomik \| Behavioral economics \| Entscheidung \| Decision

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