When BDT in marketing meant Bayesian decision theory: the influence of Paul Green's research
Eric T. Bradlow ...
| Year of publication: |
2004
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|---|---|
| Other Persons: | Bradlow, Eric T. (contributor) |
| Published in: |
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green. - Boston : Kluwer Academic Publishers, ISBN 1-4020-7596-0. - 2004, p. 17-39
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| Subject: | Entscheidungstheorie | Decision theory | Entscheidung | Decision | Bayes-Statistik | Bayesian inference | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003241947