When being green is not enough : an experimental study of the effects of sustainable value propositions on B2B green buying decisions

Marcel Aksoy, Benedikt Schnellbächer

Year of publication:	2025
Authors:	Aksoy, Marcel ; Schnellbächer, Benedikt
Published in:	Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 126.2025, p. 266-278
Subject:	B2B \| Environmental sustainability \| Green buying \| Green offerings \| Market turbulence \| Scenario-based experiment \| Sustainable value propositions \| Öko-Produkt \| Sustainable product \| Nachhaltige Entwicklung \| Sustainable development \| B-to-B-Marketing \| Business-to-business marketing \| Nachhaltigkeit \| Sustainability \| Experiment \| Umweltmanagement \| Environmental management \| Öko-Marketing \| Green marketing \| Konsumentenverhalten \| Consumer behaviour \| Umweltbewusstsein \| Environmental consciousness \| Zahlungsbereitschaftsanalyse \| Willingness to pay \| Corporate Social Responsibility \| Corporate social responsibility