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When blame-giving crisis communications are persuasive : a dual-influence model and its boundary conditions

Paolo Antonetti, Ilaria Baghi
Year of publication:
2021
Authors: Antonetti, Paolo ; Baghi, Ilaria
Subject: Scapegoating | Blame-giving | Crisis communications | Perceived ethicality | Negative word of mouth | Virales Marketing | Viral marketing | Kommunikation | Communication | Krisenmanagement | Crisis management | Öffentlichkeitsarbeit | Public relations | Konsumentenverhalten | Consumer behaviour | Risikokommunikation | Risk communication
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