When brand representatives act as sales associates : mechanisms and effects of native selling and its disclosure
by Johanna Held, Maximilian Stieler, Claas Christian Germelmann and Laurence Ashworth
| Year of publication: |
2017
|
|---|---|
| Authors: | Held, Johanna ; Stieler, Maximilian ; Germelmann, Claas Christian ; Ashworth, Laurence |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 39.2017, 1, p. 44-57
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| Subject: | Brand Representatives | Disclosure | Native Selling | Persuasion Knowledge | Sales Tactics | Verkauf | Selling | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Unternehmenspublizität | Corporate disclosure | Verkaufspersonal | Salespeople | Werbewirkung | Advertising effects | Markenartikel | Brand | Markenimage | Brand image | B-to-B-Marketing | Business-to-business marketing | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011780852