When is our connection to brands like our connection to people? : differentiating between consumer-brand relationships and interpersonal relationships
Year of publication: |
2012
|
---|---|
Authors: | Swaminathan, Vanitha ; Dommer, Sara Loughran |
Published in: |
Consumer-brand relationships : theory and practice. - London [u.a.] : Routledge, ISBN 0-415-78313-5. - 2012, p. 15-29
|
Subject: | Beziehungsmarketing | Relationship marketing | Verbraucher | Consumers |
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