When consensus counts : exploring the impact of consensus claims in advertising
Traci H. Freling; Peter A. Dacin
| Year of publication: |
2010
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|---|---|
| Authors: | Freling, Traci H. ; Dacin, Peter A. |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 20.2010, 2, p. 163-175
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| Subject: | Werbepsychologie | Psychology of advertising | Werbewirkung | Advertising effects | Markenimage | Brand image | Sozialpsychologie | Social psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003981570