When Consumers Do Not Recognize "Benign" Intention Questions as Persuasion Attempts
Year of publication: |
2004
|
---|---|
Authors: | Williams, Patti ; Fitzsimons, Gavan J. ; Block, Lauren G. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 31.2004, 3, p. 540-550
|
Saved in:
Saved in favorites
Similar items by person
-
The Placebo Effect in Marketing: Sometimes You Just Have to Want It to Work
Irmak, Caglar, (2005)
-
License to Sin: The Liberating Role of Reporting Expectations
Fitzsimons, Gavan J., (2007)
-
License to Sin: The Liberating Role of Reporting Expectations
Fitzsimons, Gavan J., (2007)
- More ...