When consumers learn, money burns : signaling quality via advertising with observational learning and word of mouth
Yogesh V. Joshi, Andres Musalem
| Year of publication: |
2021
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|---|---|
| Authors: | Joshi, Yogesh V. ; Musalem, Andrés |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 40.2021, 1, p. 168-188
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| Subject: | experience goods | advertising | observational learning | word of mouth | positivity | negativity | game theory | signaling | behavioral industrial organization | Virales Marketing | Viral marketing | Werbung | Advertising | Spieltheorie | Game theory | Konsumentenverhalten | Consumer behaviour | Lernen | Learning | Signalling | Lernprozess | Learning process | Produktqualität | Product quality | Werbewirkung | Advertising effects | Erfahrungsgüter | Experience goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2020.1246 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012493751